Growth in smartphone usage due to price drop in ASP (average selling price) is resulting in an massive surge in the number of mobile internet users in india, According to the latest report from IAMAI, India is estimated to have 371 Million Mobile Internet Users by June 2016. (More statics @ IAMAI website)
These Statistics and Huge Competition in Telecom Companies for providing better and faster Mobile internet opens the door for Disruption in Video Content, It’s time for Entrepreneurs and Start-ups to think out of box, and if you are an Entrepreneur and looking for Startup, you might ended up getting one big idea while reading this article. Let’s dig more into this and try to find what type of Video Content options are available for Indian audience at this moment.
Video Sharing Websites : Websites like Youtube, Vimeo , Dailymotion are holding a big share of pie when it comes to Video Content. Because of recent upgrade in mobile internet speed and accuracy, Video sharing websites are being viewed more frequently by the data users, Content like News, Movie Trailer, Short Films, Sports, Even TV Series are being watched over the mobile internet by so many users now a days. So there is a scope in focusing in these type of Video Sharing website, and create unique Video content for specific audience.
Live Streaming and Video Calling apps : Apps like Skype, WhatsApp, Facebook Messenger, Facebook Live, Google Hangout, Hike and many more are providing strong competition to each other, by adding new features to their existing app. And because of recent growth in Mobile Internet service, Users are getting more involved with such apps. Live Streaming is something that new age entrepreneurs of india should think about, Keep specific audience in mind and design your idea. Live Streaming can be revolutionary in Education industry, Sports and Local News industry.
Video Sharing and Social Media Websites and Apps : When it comes to young audience, they are no more into traditional Video Calling or Browsing traditional Video Sharing websites, young generation is more creative, and they are getting more engaged in Social Media app that provide Video content, Apps like Instagram, Dubsmash, Vine, Snapchat are keeping young creative genius busy with their features and surprising elements. There is a great scope for Disruption with this type of apps, and we might see next Vine or Snapchat kind of app out of indian startup industry.