Connect
To Top

How to use social media to promote your start-up

Social media has been of great revolution in this 21st century. It has been estimated that there are over 3.5 billion users all over the world with among this are over 2 billion who has access to the internet and are actively on social media accounts daily. The importance of social media in promoting your business whether it is old or new can’t be over emphasized. How many of this users can you use social media to promote your product? It’s no longer an option for businesses to be on social media platforms. At the end of this article, you will be enlighten on how to use social media’s for your advantage in promoting your new start-up.

For that new product that has been lunched, you need to create a niche for it. So to promote your product, these are some of the things you can do through social media

  • Understand the Platforms and the right one to use: Every social media platform isn’t suited for every product. Each of this media has an audience, right from Facebook, Twitter, Google or LinkedIn. You can’t use the same product message for all social Media. For example Facebook is a platform for friends and family, LinkedIn is primarily for networking your business professionally. You need to tailor your post about your new products to the right social media. As a new start-up, one way to promote your product more strongly is by building the awareness of the product before launching it.
  • What platform to choose: this has been the dilemma of many business start-up owners, the question of which platform to promote my new products. Promoting of your business depends on the brand you are dealing in and the kind of audience you want. If for example, you are looking for young and vibrant audience to make use of your particular product, Facebook, Snapchat and Instagram will be the perfect place for that. But if its investors then try LinkedIn.
  • Increase the awareness of your product: Another way of perfectly introducing and promoting that new product is through the use of social media. Social media can create a huge awareness for your product where you may not be able to go in a short space of time. The internet is now a global village. Your new product awareness holds a vital key to the success of your product. Using newspaper and TV ad could be very expansive and has limitations, so the social media platforms are the best options for such.
  • Customers feedback: Another excellent way to promote your new product is to have a feedback system that enables interactivity between you and your customers. A feedback system gives your customers way to easily access and communicate to you.
  • Participate in Social media Groups: Another effective way to promote your new product is through your active participation in various groups in your target audience. Group discussion is a perfect way to make know your products.

Article Comments

More in Grow

  • International Seminar on Employment Linked Skill Development – A Step Towards PM Modi’s Vision of Skill India

    Seminar aims to leverage Innovation,Quality Skill Training & Better Private Sector Participation to build a sustainable ecosystem, Was held at Mahatma Mandir, Gandhinagar, Gujarat, on 24th Nov 2016. A Step Towards PM Modi’s Vision of Skill India, And as a part of Pre-Summit Event of Vibrant Gujarat 2017. For one of the most industrialised states

    Gujjustartups StaffNovember 24, 2016
  • An Ode to Women Entrepreneurship – Vibrant Gujarat Pre-Summit Event at a Glance

    The seminar aims to help govt to share experience & the new initiatives worldwide, Both Govt of India & Govt of Gujarat has taken many steps & initiatives to uplift the status of women & to boost gender equality. And here we have one more outstanding event. Under the aegis of the upcoming Vibrant Gujarat

    Gujjustartups StaffNovember 10, 2016
  • A Great Start to Startup – Vibrant Gujarat Startup Summit 2016

    Vibrant Gujarat Startup Summit 2016 – First of its kind event ever happened in India specially focusing on Startups and Incubation Centers. Some of us just witnessed this greatest event ever happened on entrepreneurial soil of Gujarat. If you are any how connected with startup ecosystem and some how you missed this event, you don’t

    Gujjustartups StaffOctober 21, 2016
  • Gandhi, Gujarat and Entrepreneurship

    Mahatma Gandhi, great gujju Leader, who was truly connected with his spiritual sides as he devoted his life to prayer, fasting and meditation. He was not only one of India’s great leader, he is hailed as a world icon. Although he heard no position of authority he moved a country to free itself from British

    Gujjustartups StaffOctober 2, 2016
  • As a young start–up you should pick right social media platform

    As a young start-up? Are you taking advantage of the numerous benefits and impact that social media’s can have when you are using the right one?  Is Facebook, Instagram, Pinterest, Snapchat, YouTube or Twitter the best place to put your product? Well this is all dependent on your brand and what you’re trying to accomplish. Remember using

    Gujjustartups StaffSeptember 16, 2016
  • 7 Must Have tools for young entrepreneurs

    As a young entrepreneur, there are some tools that are vital and necessary. In this article, we will highlight seven of these tools that you will need to stay top and detect the space of your business. MailChimp: As a young entrepreneur time is of great importance to you, you need to be on the

    Gujjustartups StaffSeptember 16, 2016
  • It is not that difficult for non tech entrepreneur to find right tech talent.

    Getting the right employee is a justly standard process. Awkwardly when seeking tech talent with a form of expert training such as someone with the skill of design a back-end and front-end for websites, mobile application and other products and services. This process has to be a standard one and nothing less. Many young entrepreneurs

    Gujjustartups StaffSeptember 16, 2016
  • 5 ways to build healthy competition at the office

    According to the famous steel magnate Charles M. Schwab “the way things get done is to stimulate competition” for the steel company of Schwab it’s a way of encouraging a rivalry but in this case a “friendly one” between the day and night shifts. You might not be a titian when it comes to the

    Gujjustartups StaffSeptember 16, 2016
  • Understand how Crowdfunding Works

    Do you have an idea worth dying for? Idea that can place you in the global forefront? There is on one without an idea but most ideas don’t see the ray of the sun because they are limited by “funds” ate you among those limited by funds, need not to worry because the answer you

    Gujjustartups StaffSeptember 16, 2016